Why Personal Branding Should be Authentic  By Maggie Eyre If I was a bracelet, I know exactly what I would be like. Apparently, so did two French sisters who in their seventies designed a spectacular chunky resin bracelet that became my favourite piece of jewellery. I found the piece on a sun-soaked summer’s day at the Brera market in central Milan, sold by a lovely elderly man with gentle eyes and wavy grey hair. Even if I hadn’t fallen in love with this bracelet I think I would have bought anything from Alberto, this gracious artisan who spoke about his products and their origin with grace and pride. Back at home, after months of constant outings, the bracelet broke when the elastic threading holding all the pieces together snapped. I felt lost without ‘her’ on my arm, so I was on a mission, when I returned the next year to Milan, to track down Alberto. Sure enough, he was right where he’d been last year. Same stall. Same smile.  Alberto looked concerned and understanding as I told him my story, and seemed genuinely happy that he could put this piece back together. I asked him how much he would need to fix it. He almost looked offended. ‘No! No!’ he insisted. He would not take any money. This was his life’s work and I as his customer deserved his full service. Never in my life have I experienced such loyalty. Alberto was honourable and went out of his way to return my treasure, which not only made me happy but it generated many conversations about his integrity, so much so that here I am writing about him and his sincerity and inspired work ethic and pr [...]

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