Taoues Raddi  – The art of selling. Why it’s all about emotions By Fatima Gorezi Taoues Raddi is a consultant and trainer in client relations with 15 years of experience.  She believes that the mindset of the seller is the biggest key and that’s why his approach to sales is different. Nowadays in the marketing industry, it is very important to be unique and to have that ‘X’ factor connecting you with people, to have their trust and to be credible in order to sell them something. ‘’You must understand that selling is the art of creating links: it’s all about emotions. Of course, it is essential to master your products and sales method to stay focused on your final goal and sign the contract.’’ –says Taouess for Global Woman Magazine.  Tell us more about your background and experience in sales? In my 15 years experience as a strategic account manager, I had the opportunity to work with amazing clients like Marriott International Hotels, Kiabi fashion brand or Westfield-Unibail shopping centers, selling them solutions to improve their customer experience. I have always sold products that represent an investment with a ROI (return of investment) difficult to quantify. I sold minibars and safes for hotels for many years, and then scent diffusers for different markets (hotels, retail, shopping malls, co-working spaces…). Those products improve the client experience but are not essential: for example, a shop can sell clothes even if the area is not scented. Of course, scent is a service that brings more comfort and that definitely improves clients [...]

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