Interview with Anthea Stratigos, Co-founder and CEO of Outsell, inc. by Randi Morse Anthea Stratigos is a Silicon Valley CEO and the Co-founder of Outsell, Inc., a research and advisory firm focused on data, information, and analytics economy. She has a Bachelor’s in Communication from Stanford University and is a graduate of Harvard’s Executive Program in Marketing. In addition to being a CEO, she is a wife, mother, writer, public speaker, and designer. Anthea is also the author of the new book Magic in the Mundane, Making Life’s Ordinary Extraordinary, in which she uses her experience to share a recipe for success, happiness, and how to ‘do life’. You come from a humble upbringing. Can you tell us a bit more about this? My dad didn’t go to college and while my mom did, we were raised in a simple middle-class environment in the San Francisco Bay Area, with her [as] a stay-at-home mom and my dad the breadwinner for the family. We did not have monetary wealth and I remember my dad doing odd jobs to keep income coming in. He owned a liquor store with his brother, sold his half to his brother, and then went into wholesale liquor sales and various entrepreneurial pursuits, most of which didn’t succeed. My parents were churchgoers. We went to local schools. The kids all started working at 16 in and around high-school. You could say our life was simple and mundane.  What led you from co-founding your company Outsell, Inc., to writing a book on how to “do life”? In 2001 during the dot.com bust I sent a note to members of our team about ‘thriv [...]

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