WHY’S WOMAN By Marina Nani

Cheryl Chapman: The Why’s Woman

By Marina Nani

Cheryl is an international professional speaker who authored the book “Find Your Why to become frickin’ awesome” and she is the creator of ‘The Live, Love, Laugh Lounge’, where she mentors women wanting to choose a life of freedom after a change in their lives. Cheryl spent 25 years in the corporate world developing some of the largest retailers across the globe. Back in 2012 at the age of 48 she started to ask herself “Why am I here?” and “Is this all there is to life?” Knowing what she didn’t want, which was to travel to a place of work spending hours doing what she didn’t enjoy, drove her to look for alternatives. “The art of public speaking” become her whole life, and now Cheryl is mentoring thousands of entrepreneurs from Australia, Malaysia, Thailand, Singapore, South Africa, Canada, across Europe, and in the UK. Her passion for helping women has made her one of the most productive coaches in the world.


What have you learned about yourself since you have become ‘The Global Woman’ you are now, helping people from different countries, cultures and demographics to find their WHY?

I learned that the World is full of amazing people, who have had pain and pleasure in their lives. I have learned that they have all experienced so much from everyday life and they all have some kind of uniqueness that they can help others with, to help them to avoid the pain they have been through or that they can help them to avoid. I have also learned that the people who I have met doubt themselves and do not realise how frickin’ awesome they are. They do not realise that they are sitting on their own power, a little bit like Dorothy from the wizard of Oz, they do not realise that they had the power all the time, all they have to do is click their heels. What I have seen is that women in particular are more caring and sharing when it comes to community and they are very collaborative, looking for solutions for all and not just for themselves. Maybe you have experienced this too?


What things have you learned and want to share with our readers about living your life with purpose?

Great question, it took me until I was 50 years old to realise what my purpose was. You might be thinking why did it take that that long? Well would you agree with me that you don’t know what you don’t know, does that make sense? However, I believe that there is a way to recognise the signs to what you can do with your life that will help you to live your life with purpose. When I was 48 I went to a seminar in London to see a Canadian motivational speaker called Bob Proctor. I was at a crossroads in my life. Have you ever felt like you knew what you didn’t want but you didn’t know what you wanted? Little did I know what a major turning point that was going to be for me! It was another speaker called Andy Harrington that came on stage and he looked right at me and asked “If you were to die tomorrow who would mourn your loss?” I remember thinking, well I think I have 43 friends on Facebook (a by product of working too many hours and not socialising much!). Then he said “If that number was small it meant that you had led a life of insignificance”. Well, he may as well have slapped me on my face as that was a real wake-up call for me. I realised I wanted to make a difference and to be remembered. Sounds easy right? First, you must know what you want. However, I then had to go on another journey to understand what had been holding me back all those years.

What things in life are still a mystery to you, and what fascinates you the most?

The biggest mystery and fascination is in the area of ancient wisdom. I have been studying for the last year a strategy that is based on this and modern science; it is a fascinating insight to being able to live the life you were born to live. There are still elements that are mystical. Even so I know that it has helped me and my clients to understand why we act the way we do and just as importantly how to deal with others to have great relationships.

What things in your life have you had to learn to let go and give up, to grow into the person you are now?

Well, this one is easy, as a tangible area was alcohol. I have been sober now for 550 days and it all goes back to awareness again. 551 days ago I realised that I was happy and yet I was still drinking, the reason was it was a habit that I no longer needed. I’d been a drinker because it helped me to distract from the life I hated and as soon as I put two and two together I stopped, just like that! The result is that I am more focused and the bonus is that I have more hours in the day because I no longer have hangovers! Another area I had to change was the limiting belief I had about “being careful” Marion Bevington (co founder of the Find Your WHY! Foundation), or as I call her the female version of Indiana Jones, in search of ancient truths, helped me through a technique called Kinesiology, (a non-invasive alternative therapy that works with your body’s energy system to help you to better health and greater happiness) to uncover a limiting belief that had been holding me back for decades.

The result is that I am more focused and the bonus is that I have more hours in the day because I no longer have hangovers!

When I was five years old, if you had been with me, you would have seen and heard my mother say (with hair as high as her skirt was short) “Cheryl, I need you to hide this key down your vest and when you come home I want you to let yourself in and wait for mummy. Daddy is away with the other soldiers and so I need you to do this for me. Don’t tell anyone, don’t let anyone in and be careful”. Pretty good advice for a five year old, right? But I’d been careful all my life from that day forward, never taking any chances, missing out on opportunities in both my career and personal life. So after working with Marion I realised I had to change that thought. At first I couldn’t comprehend what I had to do – should I be careless??? With Marion’s help I realised I could be more mindful.

 Recently you authored the book “Find your WHY”. What is the key message to your readers?

The key message here is that to become frickin’ awesome you need 3 things: AWARENESS – you need to know who you are, where you are and WHY you are where you are right now in your life before you can look at where you want to go. Just like a journey with a sat nav you need to have a starting point as well as an end destination. INTENTION – in order to get awareness you need to focus on one area at a time. We help our WHY’s women (and men) in the ‘Find Your WHY! Foundation’ to choose an area in their life that needs the most attention, so that they can make a commitment to change this in an eight week period. MANIFEST – the final piece in the puzzle, or as I say, “Move their ass…that’s right, get into action!”. Interestingly, Marion and myself find that by getting into action that this is when the sh*t shows up. All the negative beliefs, blocks and barriers that have been holding our clients back from succeeding, the I’m not good enough, what if I fail, what if I succeed, the procrastination, you know what I mean. This is great for us because we can provide our clients with tangible tools and techniques to overcome these.



You are one of the most brilliant teachers we have at present for storytelling, you master it, helping people from 4 continents to share their story and get paid the big bucks. Why is it important to share your story?

Oh I love stories. Stories have been the way that we have shared information since the dawn of time. We are all familiar with stores from being children and I am very blessed to have worked with thousands of clients to help them to share their “hero’s journey” stories of how they overcame adversities in their life to be the amazing people they are now. Clients such as Phil Britten, who is a survivor of the Bali bombings in 2002, Vivian (Dr Vee) who shared her story with over 5,000 people in Singapore about staying faithful to your dream, and those with business stories such as Kevin Wright, who runs a successful finance business. Everyday people with incredible stories. This is one of the ways that I know I can make a difference as I know I have an ability to hear the words my clients give me and then I just know how to move it around, add bits in and take away those bits that no longer serve the story. I can create a powerful story that positions them as an expert that they can share to their audience in less than ten minutes. I believe in The P.O.W.E.R of a Story, that is, it helps to;

Position you as an expert; it has helped me to create products such as my book, my online ‘Live Love Laugh Lounge’ self-development video series, The Find your WHY! Mentoring Programme.

Orate it, which can help you to get opportunities to share your story on radio, television, and social media.

Wisdom – Show it through sharing your stories, just like stories that have been used for centuries to pass on wisdom in the form of allegories, fables and parables. Messages can be given in a way that is not preachy but is received by the listener in an entertaining way, so they are open to receiving.

Express emotions when using stories. And of course emotions’ are what help us to connect with others. Happy, sad or funny stories are all equally powerful.

Remember events and people. You only have to go to a funeral and there are stories being shared about the person who has passed, these all help to keep them alive in our thoughts. And of course as a storyteller, particularly in the written format, through this magazine, blogs or a book, you are potentially leaving a legacy, so you will be remembered too. People often ask me where I get all my stories from, and the answer is simple – life. Every day something happens to me, someone I know or someone in the world and I think “Oh, that would make a great story”.



Who inspires and influences your new life as a writer, Award Winning International Speaker and the founder of LLL?

Oh, my where do I start?

Andy Harrington for being at the event in 2011 that helped me to enter this new phase of my life and subsequent opportunities that he gave me. Marion Bevington for helping me to become aware of what was holding me back and then for her frickin’ awesomeness in supporting me and our clients and for being intelligent and wise. Marina Nani for being so generous in her feedback that I helped her to step into her greatness. Deenita Pattni who supports me on tour and is such a brilliant organiser and speaker in her own rights. Shannon Eastman for being forward thinking and fearless. All those amazing female speakers who trying to bring a balance into a masculine led world (come on ladies we need to make the change, not blame the men!). Of course my husband Mr C, who is a success in his own right and is happy for me to do what makes me happy. My mum and dad, who now help to despatch my book orders and my sister, who is my PA extraordinaire as well as the mother of the apple of my eye my nephew Leon.

What is the most memorable day of your life?

The day I found out WHY I’m here J

 What have you achieved in 2016 that could influence your success and performance in 2017 ahead of everybody else?

It’s been a busy year with a lot of achievements that I am very grateful for. I received multiple awards for my mentoring, speaking, and book writing. Marion and myself wrote an online programme to make it more accessible to as many women as possible. We created our ‘Find Your WHY!’ Mentoring and Retreat Programmes including the launch of ‘The Man Cave’, a male version of The Live Love Laugh Lounge. I have appeared on the Radio W.O.R.K.S World platform, travelled the world sharing my message of hope, and helped thousands of men and women.

If you had a magic wand, what changes would you make to the world?

I would have WHY’s women and men communities all over the world because I believe: “You don’t have to work it out on your own and you don’t have to do it alone”. This is the 100 year plan. J